Diku's Shampoo Choice

Doggies’ Choice

Odd Strategy

We create odd content here by making disruptive social content – out of the box executions that is not conventional when it comes to pet care product category.

Results

In a masterclass of emotional storytelling and omnichannel saturation, Doggies’ Choice’s campaign tugged heartstrings through TV spots and hilarious digital videos, unleashing outstanding brand mentionability and propelling their dog hygiene line to category leadership.

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