Taichi Rub, Liniment & Plaster
In a world where TaiChi lacked a relevant endorser and seemed to cater only to an older market, the client desired to connect with the younger generation experiencing pain and discomfort.
The agency’s odd solution? Introduce a superhero squad tailored to resonate with the emerging market, transforming TaiChi into a cool and relatable brand.
We achieved a 30% surge in sales during the heroic three-month campaign, a milestone that became a testament to the power of bold execution.
The integration of influencers didn’t just add reach, it injected real cultural momentum, sparking conversations and spreading awareness like wildfire across the younger audience on Facebook, Instagram, and TikTok. Their authentic voices amplified our message, turning attention into action and creating an energy that fueled the campaign’s success.
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